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Don’t Miss the Music Foundation Workshop during Folk Alliance Free Day

February 11, 2010

Memphis Music Foundation will produce an educational workshop for musicians and the music industry at the International Folk Alliance Music Conference. The Wide World of Sponsorships and Endorsements – When Music and Brands Meet,” will take place during the Conference’s free day for locals. The workshop will be moderated by Adrian Santos of live event entertainment company Revolt Marketing with panelists representing St. Blues Guitars, Creative Artists Agency, Warped Tour, Monster Energy Drink Tour, and Tatco. The panel will help artists understand what drives endorsement and sponsorship deals with tips for creating a marketing strategy that is attractive to companies.

Scheduled February 17-21 for at the Cook Convention Center in Memphis, the 21st Annual International Folk Alliance Conference consists of four days of industry workshops, panels, exhibits, showcases, and outreach concerts for members of the international folk music and dance community.

Who: “The Wide World of Sponsorships and Endorsements – When Music
             and Brands Meet”

What:  2010 International Folk Alliance Conference, Cook Convention Center

When: February 20, 2008; 1:00pm – 3:00pm

Where: River Bluff Room, mezzanine level of Cook Convention Center

 The panel is part of a “Free Day” where the annual International Folk Alliance Conference will open a special section of the conference to the general public for a series of FREE special music showcases, kid’s music showcase, instrument petting zoo, music industry panels, songwriting & instrument workshops, films, dance, and much more. 

Admission is free, but limited to the first 500 participants.  Bring a donation of non-perishable foods for the Memphis Food Bank and receive a free CD.  Your help in supporting the Memphis Food Bank would be greatly appreciated.

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