In case you’re like me, and looked down at your Pandora the other day wondering why your friend Bob, pictured with his prize winning catch from a fishing trip at Lake Winnipesaukee last summer, was “liking” your music- here’s the answer. As it turns out, no, the world wide web does not know that Bob is your real life friend. Rather, realistically, Facebook has teamed up with Pandora to give you a more “friendly” experience.
In addition to its obvious social network benefits, only increasing the connection between you and your virtual friends, it has huge implications for the future of musicians. With this new integration, any artist that you “like” on Facebook or any third party site could potentially show up on one of your “friends’ ” Pandora pages. This allows up-and-coming, less well known artists that your friends have discovered before you to be virally publicized. Once an artist is brought to your attention, they are then brought to the attention of your social network and thus, the cycle begins, continuously spreading. Not only is this enormous publicity, on a site with over 400,000 visitors a day and more than 600,000 new registered users a week,* but it is FREE publicity. Click on “Friends’ Music” and you can easily browse all of the stations and artists that your Facebook friends are currently groovin’ to. Not too shabby, huh?
As the folks at Pandora state themselves, “sharing music is, after all, one of life’s great pleasures” and this connection between the two mega-sites “brings a wonderful new human dimension to the listening experience.”** We are anxious to see what doors it will open for musicians and the accessibility of their music on the internet. What do you think about the new friendship?