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Be a part of the first-ever 48 Hour Music Launch

October 12, 2010

Get ready, y’all — Memphis is once again on the front lines of something brand new.

You may have heard of 48 Hour Launch, a weekend-long entrepreneurial experiment that results in the launch of start-up companies. You may even be familiar with some of its creative equivalents, such as the 48 Hour Film Launch held earlier this year that challenged filmmakers, actors, writers and others to come together and create viable films in the space of two days.

Now, the Memphis Music Foundation, Music Resource Center and Launch Memphis are giving musicians their opportunity to make it happen.

Have you ever wanted to collaborate with different artists, musicians and producers to create new sounds, or fuse genres using different production techniques?  Have you developed an innovative plan to market a new kind of release or musical product?  Think you have a potential crossover hit, but need a particular set of musicians to make it come to life?  Here’s your chance to bring it all to life.

Imagine an intensely focused weekend during which you and a team of creative-minded individuals work together around the clock to take a music concept from idea to full-fledged single — written, performed, and recorded — in just 48 hours.  If this sounds like what you’ve been waiting for, then you can’t miss the upcoming 48 Hour Music Launch.

On Friday, November 12, all 48 Hour Music Launch participants will break into small groups to begin work on the top ideas chosen at a pre-event pitch night, held November 6. Just 48 hours later, the songs must be complete.

Through its creative process and showcase competition, the project encourages artists and industry members to come together to craft fresh material in an environment that would not ordinarily be possible. The tight deadline of 48 hours puts the focus squarely on the artists and creators — emphasizing both individual creativity and teamwork skills. While the time limit places an unusual restriction on the process, it is also liberating by putting an emphasis on “doing” instead of “talking.”

After the close of the weekend, the 90 days following will challenge the groups to create polished recordings in four of the top studios in Memphis, leading up to a showcase at the Hi Tone with several tiers of prizes awarded based on audience voting.  Among the prizes are a pressing and distribution deal with Audiographics Masterworks and Select-O-Hits, a photo session with SACHE, a performance at a Peabody Rooftop Party booked by REG and much more.

The November experiment in Memphis will be the first ever of its kind, and will bring together songwriters, musicians, engineers, producers, marketing representatives, graphic designers and volunteer entertainment attorneys whose only previous connection might have been sharing an area code.  By the end of the process, participants will not only have had the opportunity to collaborate and create truly original music, but will also be better connected to the people within Memphis whose partnership will help to grow their careers as well as the local music industry.

Does this sound like something you’d like to do? Register today — early bird discounts are available if you act now. Your cost for the weekend covers your food (and good food, at that, from Rendezvous, Lenny’s and beer from Bosco’s) to allow you to work around the clock to create the best musical product possible. You can register today by clicking here. If you have questions, drop us a line here.

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