Spreading the news at SXSW 2011
We’ve taken up residence at our Memphis music booth in the SXSW exhibit hall and haven’t stopped talking about Memphis music since Monday morning. We have a fantastic location smack in the front of the hall, but we’re also attracting a lot of traffic because people love Memphis music. Every person who stops by it seems has a story about coming to Memphis, wanting to come to Memphis, falling in love with Memphis from afar or how (insert amazing Memphis artist) is their absolute favorite. Then when we tell them that the business community in Memphis is our primary source of funding, and that we’re working to make musicians sustainable and fuel the music industry and the economy? They’re pretty much sold right then and there.
We’ve had Memphis artists playing our booth in the exhibit hall (we’re setting up for Star and Micey as I type this post!) and we got to hang out with the amazing folks from the Austin Music Foundation at the party we co-hosted with them at Momo’s. Star and Micey performed there, too, and we got to hear from the incomparable Martin Atkins. It’s been a fantastic week for Memphis music already, and things are really just kicking off here in Austin. Stay tuned for more!