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Event: Artist Merchandise and Branding

April 13, 2012

Event: Artist Merchandise and Branding

Join us this weekend for a workshop on merchandising and branding. We have put together a great panel of experienced branding professionals to discuss branding basics, graphic design, digital sales, tour merch needs and general image strategies that fit your sound. Feel free to bring your material for review and direct consultation. Their combined clients lists have included Atlantic Records, Epic Records, MTV Networks, Paramore, Toby Keith, and Lady Antebellum. Some conversation topics will include what branding is and how it relates to bands, how to use social media to maximize the power of the brand, and when to consider a marketing firm or graphic designer, to name a few.

Moderator Larry Robinson: Creating Lasting Perceptions in 1997, Larry has carved out a niche as a “Marketing Guru”, as noted in a national periodical, for his innovative work in the healthcare, spiritual and cause related marketing. Over the years, he has created segmented and integrated marketing programs for various government and corporate entities. He formerly worked for one of the largest children’s healthcare charities in the world, as their Director of Multicultural Marketing, and two of the world’s largest pharmaceutical companies in sales and marketing. Present and former clients are: Nike, Anheuser-Busch, National Basketball Association, Coty Fragrances, L’Oreal, SoftSheen-Carson, Motown Records, Merck, Ortho-McNeil Pharmaceutical, FootAction USA, Atlantic Records, Epic Records, St. Jude Children’s Research Hospital and Methodist Healthcare.

John Sylvester: As an Entrepreneur and small business advocate John has been fostering growth in people and their organizations across the country for over a decade. Skilled in strategic and organizational development, John has worked with some of the brightest minds in the Entertainment, Real Estate and Professional Service industries. In 2010 he Co-founded Sache Clothing and Design. A lifestyle fashion and design company born right here on South Main. John is a graduate of the University of Mississippi, holds an MBA from Mercer’s Stetson School of Business and Is a licensed affiliate Real Estate broker in Tennessee.

Bruce Fitzhugh: Bruce Fitzhugh started in the music business at the age of 18 when his metal band Living Sacrifice was signed to a recording contract in 1991. Since then he has toured the world and performed multiple duties and manager, booking agent, and product development. In 2003 Fitzhugh relocated to Nashville TN and started an ecommerce and merchandise company Since that time Zambooie has been absorbed into Music City Networks, also in Nashville TN. The combined company now handles website, ecommerce, fanclubs, digital strategy, branding and merchandise for a number of clients from Lady Antebellum and MTV Networks to Paramore and Underoath.

Joel Halpern: Joel Halpern is a native of Memphis who has lived in New York and Paris and has always had a passion for the entertainment business. He has held various creative jobs in advertising/branding agencies in NY and Memphis. As Marketing Director, he helped re-launch the Memphis based St.Blues Guitar Co. He has managed and worked with several bands, including Kuroma , MGMT and The Dynamites. While working with the marketing firm the Musebox in NY, he was responsible for several branding overhauls for bands and independent record labels. Currently Joel is Creative Director for ABC24/CW30 here in Memphis.

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